The hospitality industry is such a broad field of business and includes large national and international hotel chains and small, independent and family-run cafes.
If your business fits firmly in the latter category, whether you have indeed been running your cafe for a while now or have only just opened, then this is the article for you. Here are the top three things you must know when running your own cafe.
Avoid Hiring People You Know
When it comes down to the opening weeks and months of your new café, you may well be entirely unable to afford to pay yourself, let alone a wide group of workers, and in this situation, asking your friends and family members to help is a good idea.
Conversely, however, once your café is up and running, it makes much more financial and business sense to do everything by the book and hire people you do not know, so you avoid the following potential issues in the future:
- It could ruin your friendship
- Your friends may be loyal to you, but their work ethic may be sub-par
- You will never be able to make the best decision for your business
- If you need to discipline or even fire your friend it will be awkward, to say the least
Quality Beverages Are Everything
The problem with anyone who oversees the running a cafe, pub, or restaurant, for that matter, is that, invariably, people are either a tea drinker or a coffee drinker and are therefore unaware of the intricacies involved with the perfect cuppa in the other proverbial camp.
When it comes to the range and quality of the tea bags you provide, you should look no further than B.W Cooper’s Iced Tea, which has all the refreshing impact of a cool soft drink, with the much-needed flavorsome injection of caffeine to boot.
Social Media Is Your New Best Friend
There is a wide plethora of differences between larger businesses and small companies, but one thing they have in common is the modern-day tools and techniques to advertise and market their business, products, and services.
When it comes to running a successful café and one which you love to work in and that fills you with pride, your regular customers are a huge contributor. It is for this reason that logic suggests you should focus your marketing efforts and social media content towards building and maintaining loyalty from your regular patrons.
You are simply swimming in options when it comes to loyalty-focused advertising, such as running an end-of-the-month promotion, such as buy-one-get-one-free cakes or free syrups in hot drinks. Other excellent promotional tools include the simple act of handing out eye-catching and colourful flyers in your local area, using your social media pages to introduce yourself, your café, and the motivations and ethos behind your café and creating an e-mail chain to new and returning patrons. The options are seemingly endless in this department.